SEO refers to all of the tactics used to boost a website's ranking in search engine results pages (SERP). Natural referencing is another term for it. The goal of a natural referencing specialist is to increase the exposure of the websites he promotes by ensuring that they appear in search engines (such as Google, but also Yahoo!, Bing, and others).
The purpose is to bring together Internet users who are looking for products, services, or educational information.If a site appears first in a search engine for the intended queries, we say it is well optimized or referred.
The most popular websites among Internet users are those that appear on the first page of search results (among the first 10). The first three sites are the most visited of the top ten results.
According to research, the following data represent the percentage of clicks on Google search results dependent on their position on the SERP:
First place: 33 percent of computer clicks
Second Place: 15.6 percent of computer clicks and the same on mobile.
Third place: 10% of PC clicks and the same on mobile.
As a result, the top three search engine results account for about 60% of all clicks. As a result, being well placed in the natural results is critical.
Google assigns a score to webpages based on their relevancy. The higher the grade, the more noticeable it is, and the closer it is to the first page. Several factors are considered to be important in the eyes of the search engine.
What are the most important SEO criteria?
On-page optimization: On-page SEO refers to the textual content of a website's pages.
On-page optimization, often known as on-site optimization, is a collection of approaches targeted at increasing the quality of a site's or web page's content.
Several aspects of your keyword approach must be perfected:
* Tag for the title
* Meta tags are a type of code that is used (Meta description, robots, keywords)
* Markup with semantics (H1-H6)
* The content of the page (Body)
* Mesh on the inside (internal links)
Off-page optimization: external links (Netlinking)
The off-site element, on the other hand, represents everything related to a site's surroundings, and hence the links that redirect to a page of it. It is as follows:
* The source of external connections (backlinks from quality sites will be more relevant to Google)
* anchor for a link (which term is used to redirect to your site)
* The amount of connections is also a significant consideration, but it is far more necessary to invest on * the quality of the links than on their quantity.
User experience (UX):
This section is the last to be considered by Google, but we've known for years that it's important to pay attention to if we want to rank high in the initial search results.
There are various significant SEO parameters to consider:
Ergonomics on the job:
* quality and appearance
* rate of return
* rate of conversion
* the user's trip
If done correctly, the following items will save you a lot of space in the results and make you much more prominent. On the other hand, ignoring the user experience component would be a huge error. You run the possibility of getting punished by search engines, which will become more common as the industry's standards rise. Above all, do not neglect them!
Technical elements related to the site's infrastructure:
All of these factors influence the user experience (UX). These characteristics are equally important, especially when it comes to lowering the bounce rate and increasing the conversion rate of a website.
The HTML code, the domain name, the crawl, and so forth…
The weight and speed with which a page loads (very important)
The site's appearance and quality
Tree structure and architecture
These many issues are important to address, yet they are simply the top of the iceberg. Natural referencing does, in fact, entail a large number of acts and a consistent pattern of actions. These are all actions that will boost your site's image in the eyes of Google or another search engine. Natural referencing takes time in all circumstances.
How to Improve Your Search Engine Optimization ?
SEO is a continually changing field that needs constant monitoring to stay up to date on the newest news and criteria to use. Here are some of the topics that will need to be incorporated into the company's digital strategy or evaluated in the future months.
1. First and foremost, consider mobile devices.
It's been a few years since the number of searches on mobile devices surpassed those on desktop computers. This is why Google and other search engines have adjusted their algorithms to promote so-called “responsive” sites.
2. Changing to HTTPS
Google has already made the announcement. The search for non-HTTPS sites (particularly e-commerce) is underway. These have been and will continue to be removed off the first page of search results. Take the initiative and move to HTTPS as soon as feasible.
3. Local Search Engine Optimization
Local geolocated results are increasingly showing up in SERPs.
4. Voice search
“Ok Google! This line encapsulates the essence of what voice search is now.
In terms of SEO, procedures are also fast shifting in this way.
The process of conducting research is getting more natural.
We are focusing less on keywords and more on the semantic component, as well as inquiries in the form of entire sentences.
5. SEO for videos and photos
Social media, streaming platforms, live events, and so forth… Visual material is considerably more represented and impactful in our modern information system, as we observe every day. This is why creating, optimizing, and integrating videos in your content can only be advantageous to you.
It's time for SXO after SEO.
In any event, this is the word already used by certain SEO specialists who consider SEO to be an outdated term that will be obsolete in a few years.
The number one criterion for them will soon be user experience (UX).
As a result, the term SXO was coined (Search eXperience Optimization).
What criteria should be employed in search engine results pages (SERPs)?
Sites are analyzed using algorithms that discover hundreds of distinct characteristics. Year every year, these criteria change, and the algorithms get more exact and polished. They categorize the websites based on their nature and the kind of requests they respond to. As a result, there are filters for geo-localized, graphical, current, musical, and other requests. To better satisfy these theme parameters, SEO is also accessible in local SEO, SEO video, SEO images, SEO news, and so on.
The sites that organically appear in the SERPs results are noticeable due to their renown, careful work, and popularity. They are not the result of a payment to Google or other SERPs, unlike sponsored search (SEA Search Engine Advertising). SEO takes time and effort, whereas SEA is rapid but only lasts a short time. SEM is an advertising campaign that combines SEA and SEO (Search Engine Marketing). As a result, we get the following equation: SEM = SEO + SEA
What are the best practices for natural referencing?
Ideally, a SEO strategy should be included into the building of each site so that it may be developed directly according to the criteria of the SERPs. If this is not the case, an SEO audit is required to take stock of what has previously been put in place before proceeding with the revisions / improvements.
As a result, SEO professionals must be creative, dynamic, and imaginative. The “excellent ideas” and tests conducted before to the deployment of new tactics are critical to the long-term viability of websites and the acquisition of new ones.
Mastering natural referencing tools demands both technical and marketing understanding. It is critical for a professional to remain up to date on online advancements and trends in order to respond in the case of a change or the debut of a new algorithm.
Web merchants with significant e-commerce sites have SEO teams that frequently collaborate with the DSIN (Director of Information and Digital Systems). They may also use private SEO services or collaborate with specialist professionals to outsource their SEO. In any case, SEOs' credentials and incentives must stay constant.