Programmatic SEO: how to create 100 landing pages in a week easily
What Is Programmatic SEO?
Programmatic SEO is a relatively new idea in search engine optimization that entails mass-creation of landing pages.
This method aids in the creation of hundreds of focused content pages in order to increase the number of voice, mobile, and local searches on search engines.
Every day, more than 500 billion searches are made on Google that have never been searched before. Mobile devices account for more than half of these queries, with voice searches accounting for 20%.
Since 2011, Google searches for terms including the phrase “near me” have climbed 34 times, nearly doubling in the last year alone.
More than half of all mobile users who search for a company visit it or make a purchase.
Programmatic SEO is a technique for dealing with the increasing amount of searches by deploying large numbers of webpages. It enables companies to take advantage of local, voice, and mobile searches by allowing them to simply edit a huge number of pages of information.
The main goal of programmatic SEO is to increase scalability by generating and optimizing landing pages that rank for transactional intent. Consumer-focused aggregators like Yelp, Tripadvisor, and Bankrate utilize it, as do E-Commerce B2B companies like Software Advice. This style of SEO is mainly about developing high-volume, user-friendly, distinctive landing pages geared at sales rather than creating authoritative content that promotes brand and reputation. Programmatic SEO is a method of detecting changes in ranking criteria, entering them into software, and propagating the modifications to specific web sites in reaction to the change impacting the ranking advantage.
You've probably visited sites like Tripadvisor, Yelp, and Zillow a billion times as an internet user. They have thousands of pages of information that appear to be at the top of hyper-specific search results all of the time.
Why? An SEO (search engine optimization) expert can figure out the only logical answer. It's all thanks to SEO! Programmatic SEO is a common approach in digital marketing that many people are unaware of.
We'll go through what programmatic SEO is, how to accomplish it, and the best tactics for creating large-scale landing pages in this post.
Simply defined, programmatic SEO is a way for dealing with the increasing volume of search traffic by mass-publishing landing sites.
Tripadvisor, for example, has a website dedicated to practically every aspect of travel. Yelp provides a website dedicated to all types of business searches. This is due to the fact that they employ programmatic SEO to reach their intended audience.
Tripadvisor is consistently at the top of the search results for “best things to do in (city).”
And they have hundreds of sites that look precisely like this for every city on the planet, with the identical style and information.
They are aware that a large number of individuals are looking for these terms, and they want to reach as many people as possible. As a result, businesses must develop thousands of landing sites in order for their links to receive the most clicks. Mobile, voice, and local searches all lead to the landing sites.
Programmatic SEO How to do it ?
1-Find a TON of Keywords
While keyword research is a well-known practice, scaling it up requires a somewhat different approach. It entails determining the head words, or broad level categories for which you are attempting to rank. These phrases have a significant amount of search volume, which you can confirm with a keyword research tool. It's critical to find as many head words as possible. You should also learn how to decipher the modifiers that accompany head words. Determine which IDs are primary and secondary. Then you combine them to create a huge list of keywords, which you then process with Python. You'll be given a comprehensive list of prospective keywords along with their search volumes.
There are what we call head words in almost every programmatic SEO campaign. These are the major categories for which you will attempt to rank. Some instances are as follows:
Tripadvisor: activities to do and places to stay
Restaurants, barbershops, and gyms may all be found on Yelp.
Walmart carries goods and devices.
Head phrases often have a high search volume and are frequently searched with modifiers (more on this later).
Once you've identified a few essential phrases, use a keyword research tool to determine their search volume. Google Trends and Keyword Generator are excellent resources for discovering new keywords and determining keyword search volumes.
2. Find Your Modifiers
The search volume for your main phrases will be the highest. However, it's probable that when you combine them with a modifier, you'll get the most volume.
You can check the search volume of your modifiers with the same tools (Google Trends and Keyword Generator).
Primary and secondary modifiers are the two types of modifiers. Here are a few instances of each of these:
Suitcases include wheeled suitcases, leather suitcases, and suitcases with several pockets.
Restaurants include a Japanese restaurant, a Chinese restaurant, an Indian restaurant, and a fine dining establishment.
Clothing for men, women, and children, as well as flowery clothing
Cheap bags and carry-on luggage are available.
Restaurants: vegan restaurants, low-cost restaurants, and restaurants close to my location
Jackets, socks, and striped apparel are examples of appropriate attire.
Secondary modifiers describe the head word, but main modifiers form a new category. Secondary modifiers, on the other hand, can change either the head word or the head term and the primary modifier.
3. Put Them All Together
Finally, create a large list with all of your major and secondary modifiers.
Many people suggest that you use Python to code and arrange your keywords. It's completely free, and if you have a Mac, it's already installed.
You can, however, use whatever coding software you like. They all seem to lead to the same conclusion.
To have an additional copy, it's advised that you arrange your head phrases and modifiers in Google Sheets.
What is the optimal number of keywords?
When it comes to programmatic SEO, 100,000 or more keywords may sound excessive, yet it's really rather common.
However, you don't necessarily require as many keywords. You may get adequate information with as few as 2,000 words.
4-Competitive Analysis of Search Results at Scale
The next stage in programmatic SEO is to analyze vast amounts of rank data to acquire important information into the competitive landscape. When it comes to competitive analysis, rankings are the most useful statistics. To accomplish this, look for the top players in your space who have the most terms in the top ten list. You may get a sense of the industry's rivalry by looking at rank data for roughly 5000 keywords. Additional indicators like as site speed, domain rating, census data, search volume, and others might help you improve your study. You should pay close attention to the top-ranking sites to see where they receive their connections, what tools they use for title tags, and what UX patterns they utilize.
Then it's time to identify the largest names in the industry for the term you're after.
The top results are usually the ones to look at because they have the most keywords.
You may use Google to look for your top rivals using your desired keywords.
Travelocity, Expedia, Kayak, and others are among your top rivals if you use the phrase “vacations.”
The quantity of terms each rival has may then be determined by using a keyword tool to search their domain. Look for backlinks from direct competitors, common UX patterns, and the tools they use for title tags.
Ahrefs, SEMRush, Moz, and Ubersuggest are some of the tools we recommend.
Ubersuggest is a free service. If you want to conduct several searches, all you have to do is sign in.
5- Creating Landing Pages at Scale
It's time to construct landing pages after you've determined your target keywords and conducted a competition analysis. This stage is particularly difficult in programmatic SEO since each of the hundreds of landing pages must be unique. You don't need to construct a page for each term because Google is adept at related subjects. Instead, you should construct a landing page based on the searcher's goal. Another issue is obtaining enough interesting, original material to cover the hundreds of landing pages. Although your material may be beneficial to consumers, it may not be favored by search engines. To be successful, you must think of your company strategy and landing page content as two sides of the same coin.
Community, two-sided marketplaces, private data, eCommerce, curation, editorial, and other sources are among the most beneficial for creating original content for landing pages. You can also benefit from what the best competitors have learned.
The next stage is to create landing pages now that you know how to locate keywords on a broad scale and have completed your competition study.
Hold your horses. How do you create tens of thousands of unique landing pages? Because hundreds of sites must all be unique, the most difficult component of programmatic SEO is creating landing pages.
Don't worry, we're about to show you how to make a lot of different landing pages.
Create Pages Based on the Intent of the Search
Ok. You've got your 100,000+ keyword list. Is it necessary to construct a separate page for each of the 100,000+ keywords?
No, that is not the case. Because individuals search for, evaluate, and utilise search results differently depending on their final objective, the ideal technique is to create pages around search intent connected to keyword research.
It's vital to keep in mind that you don't get to decide what your users' search intent is. Instead, Google determines this using user algorithms and their own data. While the algorithms aren't always 100 percent correct, it's still preferable to guessing in the dark.
You'll need to perform some study to figure out what Google considers the search intent of that exact keyword. You may browse the serps for a while to check which key terms rank for certain terms.
The same features will most likely appear on all of your landing pages: photos, lists, pricing sheets, maps, reviews, and so on. They'll almost certainly all have the same look and feel. However, not every page can include the same photos, content, or other elements. This is when things start to become difficult.
Looking at what other organizations have done to design landing pages at scale is the greatest approach to learn. In real-time, here are the top three landing page methods used by organizations for programmatic SEO.
1*An example of a community Community on Reddit
Reddit is a social media platform that provides a lot of original material that can be used to create landing pages.
When someone searches for “computer mites,” the top search result is a Reddit thread. And there are tens of thousands other forums similar to this one that address a variety of issues.
Quora and Stack Overflow were also mentioned in the highlighted excerpt. Their aim is to use Q&A forums to generate a steady stream of written material. To rank for additional terms, they organize their inquiries into subject pages.
Pinterest is also a frontrunner in this field. People looking for flora, dress ideas, design, and pretty much anything else may find themselves scrolling through photographs on Pinterest.
2* A Market with Two Sides
exemple The eBay Marketplace is a two-sided marketplace.
One of the finest and most well-known ways to accomplish programmatic SEO is to use a two-sided marketplace. Images, listings, Q&A, product descriptions, and other information are added by the sellers to the sites.
Customers that post reviews are another option. Each page will have unique material as a result of this.
This is an approach that Yelp, Rover, and Expedia all use.
3* Electronic commerce
Amazon's e-commerce platform
Many product pages on an e-commerce site will have the same broad information, but you'll be responsible for filling up individual product details for each page — benefits, specs, pricing, and so on.
The reviews section contains user-generated content that adds to the uniqueness of each page. Make sure you have a plan in place for collecting reviews.
This method is used by Amazon, Wayfair, Etsy, and a million other e-commerce sites.
6- Building Links at Scale
Link building tactics used for general SEO do not work when trying to programmatically dominate a sector. It is critical to have a scalable approach. There is no one-size-fits-all answer, and each company must figure out what works in their industry.
Viral Content is an excellent way to develop links at a large scale. Using Buzzfeedy listicle postings that were designed to go viral, Movoto was able to achieve a spot in search engine results despite having a fraction of the budget of competitors. Another common approach that every successful firm does is some form of ego-bait to entice people to return the link. Houzz, Yelp, Tripadvisor, and other sites provide a link-building tool in the form of an embeddable badge. If your company is able to generate confidential data as a result of its activities, you may package it in a newsworthy fashion to attract a large number of links. Redfin is a perfect example of this method, since it leverages its data on house selling prices to offer insights that journalists are eager to hear about.
Commissioned surveys are a fantastic method to collect data and gain insights into topics that bloggers and journalists care about. For a long time, Bankrate has been commissioning and releasing surveys, which are frequently picked up by news sites. People in many verticals generate outstanding material every day and seek out opportunities to use it. If you are fortunate enough to be discovered, you will receive a large number of connections. To use this technique, you should concentrate on developing content with the intention of being linked to. There are firms that use massive guest posting campaigns to expand link building. You'll need a content-hungry sector with a lot of periodicals and blogs. Software Advice is one such business that benefits from large-scale guest posting since it provides helpful material to a variety of verticals.
In programmatic SEO, there is no defined procedure for link-building. Companies must figure out what works best for them on their own. However, based on our expertise, we can recommend the following strategies:
The Scaling Ego-Bait
To obtain backlinks, two-sided markets like eBay and Yelp employ some form of ego-bait. Backlinks are frequently seen in embedded scripts.
Have you ever gone to a website that says “Tripadvisor Recommended” and has a Tripadvisor emblem on it?
You can provide a business with an embed code for a visual reward (a badge, a star, etc.) on your platform. The company may therefore feel obligated to display their emblem on their website.
To increase your backlinks, distribute as many badges as possible.
Viral Content is a type of content that spreads quickly throughout the internet.
It takes a lot of creativity to make material go viral. Consider Buzzfeed. They didn't start out with a big budget, but they quickly expanded into a massive newspaper.
They accomplished this by providing material that people like, share, and like on social media. They received so many backlinks from other websites that their material became viral on a regular basis.
Statista began with a few surveys and has since grown to become one of the most popular resources for research.
They create content on a large scale using data. They have original data on practically every topic, state, and nation, resulting in an ever-increasing amount of material.
7-Doorway Pages Should Be Avoided
Google disapproves of gateway sites. If you're not sure what it is, Google has a definition for you:
“Sites or pages built to score highly for certain search queries,” according to Google. It appears like we've been caught red-handed.
Before you dismiss the concept of programmatic SEO, keep in mind that Google prohibits any link creation that isn't “useful content.”
The goal of this post is to show you how to create at scale while still providing valuable material to your visitors.
Google won't knock you out as long as your material has a valid reason to exist.
8- Common SEO Challenges
Businesses that use programmatic SEO create a large number of pages on their website. The most common issue they have is having their pages indexed. The bot won't be able to rate a page if it can't find it. Make sure each of your pages is classified so that the search engine can discover them. To guarantee that they are ranked as well, use internal linking. You should now be able to observe that Google like your sites. Make sure the indexation rate is more than 90%. If it isn't, there's an issue with one or more of the pages. Deal with the thin pages by altering or eliminating them if you notice indicators that Google doesn't like your pages. Another difficulty with programmatic SEO is duplicate content, which can have an impact on page ranking.