10 SEO Metrics You Need to Track to Measure SEO Performance Like a Boss
Search Engine Optimization (SEO) is both a science and an art, but it can be quantified, just like any other marketing method. Measuring the effectiveness of your SEO program will considerably improve its success and, over time, raise your website's rating. You must understand how to measure your SEO and how to keep track of it.
Your ability to demonstrate your outcomes is what makes you valuable as an SEO.
It's being able to point to the search results and say, “You used to be on page 50, but now you're #1!”
It's the only way to persuade your clientele to kiss your feet and bow down.
Alternatively, you may keep your bragging rights over your buddies that dabble with SEO by demonstrating that you know what you're doing.
It seems simple enough, but this is where things become a bit confusing.
You can't judge your success just on how high your rankings have risen (unless you want to cry yourself to sleep every night).
Fortunately, there are a slew of different metrics you can use to track your SEO success.
And that's exactly what you're going to discover. So, my buddy, keep reading.
Why Does It Seem Impossible to Measure SEO Performance?
You're probably a little unsure about SEO if you're new to it. You've been working for months, your eyes are burning, and you've been putting in long hours every day. However, you have no way of knowing whether or not what you're doing is effective.
We've all been in that situation.
So you just keep track of one measure. Keyword rankings are most likely. You breathe a sigh of relief and return to work after seeing a few keyword results rise.
But there's a catch: relying on a single SEO measure won't provide you with the full picture. It's like declaring a puzzle complete after merely placing one piece on the board.
The solution is to keep track of a variety of measures. These figures will come from your preferred analytics and SEO tools.
It's time to start showing your worth using numbers.
How do you measure your SEO success?
There is a lot to consider when evaluating your SEO strategy and its success, and in order to make clear and informed decisions, you will need to collect a lot of data about your website. There are several ways to collect data about your website, but one of the most popular is to use analytics software, and one of the most popular analytics software is Google Analytics, which is both free and powerful.
We'll talk about the factors you're researching and measuring with the data you've gathered and assessed.
What is the most essential factor of SEO success ?
You can probably predict that the majority of ecommerce sites will want to know how much stuff they sold. There are many additional things to consider, such as ranking, indexation, visitors, or any other factor that cannot be compared to the amount of sold items, which is how they measure their SEO performance.
A SEO program's goal is to direct consumers who search for certain keywords to specified sites, with the goal of turning their visits into purchases. As a result, we can continually optimize the SEO campaign by monitoring the keywords and DA PA Checker or their selling proportion.
10 SEO Metrics You Need to Track to Measure SEO Performance Like a Boss
1- The Organic Search Traffic
Organic Search Traffic refers to the number of visitors that have visited your website via Google, Yahoo, or Bing.
It's one of the most crucial indicators of your SEO strategy's effectiveness.
You may see a reduction in the number of views from time to time, but in general, your website visits must increase or your SEO campaign will need to be modified.
I'm going to take a wild guess and say you're using SEO to increase organic search traffic.
Am I correct?
It's why most people go into SEO in the first place.
You can get a good idea of how effective your SEO approach is by tracking your organic traffic levels over time. It's one of the most reliable indicators you can acquire, because an increase in organic search ranks is directly related to your SEO efforts.
We'll use everyone's favorite tool, Google Analytics, to measure the shift in organic search traffic.
The exact quantities of organic traffic aren't significant, except for one thing: they're on the rise.
Your plan is effective if your organic traffic is increasing. If your organic traffic is stagnant or declining, it's time to rethink your strategy.
2- The Bounce Rate
The percentage of visitors that depart a website after reading only one page is known as the bounce rate.
This might signify one of two things: the users discovered the information they were seeking for right away or they didn't find what they were looking for at all.
A high bounce rate might be a sign that you're utilizing the incorrect keywords and attracting the wrong users.
Users that come on your site and quickly press the back button are said to have a high bounce rate. That's right, it's not good.
The purpose of Google is to make its people happy.
So, if users come to your site and leave as quickly as they can, this isn't going to help your rankings. To put it mildly.
Another measure you'll want to look at on a page-by-page basis is bounce rate. This will show you whether you have any weak content or pages that are causing your bounce rate to skyrocket.
Hopefully, you didn't shut your Google Analytics report from the previous step since we'll be looking at bounce rate on the same screen.
So, navigate to that same section and you’ll see a column titled Bounce Rate. This will illuminate how frequently your visitors are landing on your site and immediately hitting the back button.
Keep in mind that your bounce rate will be influenced by your topic, the type of information on your page, and the visitor source. If your article, for example, answers the inquiry “How many calories are in a banana?” your user will most likely read the response and then depart.
Let's take a look at how your bounce rate compares to others in your niche to see whether it's bad. The following industries' typical bounce rates were discovered by CustomMediaLabs:
For e-commerce and retail-based websites, the percentage ranges from 20% to 45 percent.
For B2B websites, the percentage ranges from 25% to 55%.
For lead-generation websites, the percentage ranges from 30% to 55%.
For non-ecommerce content sites, the percentage ranges from 35% to 60%.
For landing pages, the percentage ranges from 60% to 90%.
For news and event-related web portals, blogs, and information sites, the percentage ranges from 65 to 90 percent.
3- Conversion Rate and Revenue in Ecommerce
The Conversion Rate in Ecommerce, or how much of your website's traffic or visitors are converted into purchases, is one of the important factors that Ecommerce companies rely on in their SEO research, as we said in the previous example. It's a good sign of how much consumers trust you, and you should try to keep your conversion rate stable or improving. Conversion Rate Optimization (CRO) is a method of increasing your conversion rate by implementing a well-thought-out plan.
4- The single visitor information or Time Spent on Page
Here, you concentrate on data from individual users, such as the amount of time a user spends on your website and the number of pages he visits; these are vital indicators of how excellent and engaging your website is. On the other hand, if consumers spend little time on your website and are likely to open several pages, this might indicate that your website is not user-friendly enough or that the content is not well matched to the keywords.
Engagement indicators are becoming increasingly important in the post-Panda era. One of these measures is the amount of time your visitors spend on your site.
It works like this: if a person spends a lot of time on your site, they most likely enjoy your material. That is, your website is valuable and full of high-quality content.
A high duration spent on page indicates that you are meeting user purpose. When a searcher types a term into Google, they have a certain goal; if they get on your page and spend a significant amount of time there, your site meets that intent.
You'll need to go back into Google Analytics to find out how much time your visitors spend on your site overall.
Some sites, such as vitalo.cc , can maintain a consistent average time spent on page of 22-30 minutes. These numbers are spectacular and are normally reserved for more participatory sites, such as Reddit or Facebook (instead of just pure consumption, like a blog).
The higher this value, like with most measurements, the better. However, it is also page dependant.
For example, a five-minute time spent on page might be ideal for a blog post but ineffective for a social networking network.
Similarly, a time spent on page of 30 seconds is ideal for a high-converting landing page but terrible for a lengthy, in-depth blog piece.
Consider the page's aim when calculating your personal average time spent on page. Is it only informative? Is the purpose to increase email signups? The objective of the page will determine how long people stay on it.
Consider how long it takes you to go through the full page as a suitable benchmark for in-depth written material. An average time spent on page that is close to that amount indicates that people are reading and appreciating your material.
5- New and Returning Users
This is another major indicator of how effective and engaging your site is, and even if you convert all of the visits into sales, you must ensure that people return to your website and make another purchase, or you will be losing a significant source of money. You may examine this data because it is offered by Google Analytics in more than one format. Check the ratio of new users to returning users on a regular basis to see how your site is expanding and how efficient your SEO approach is.
If visitors dislike your site, it will be much more difficult to boost your ranks.
But, other from the two indicators mentioned above (bounce rate and duration on site), don't you wish you could measure anything else?
People can't get enough of you if you have a high percentage of repeat visits. The same is true for personal visits.
Visitors are unlikely to return to your site if the content is bad. Consider these two parameters to be value indicators.
These metrics aren't required, but having a high number of repeat visits and direct visitors indicates to Google that your site is memorable and that you are emitting the types of quality indicators that will help you rank.
These figures may be seen in Google Analytics. Navigate to Audience > Overview on your dashboard.
You'll notice a lovely little pie chart and a percentage breakdown here that illustrates how many of your visitors are returning and how many are new.
Navigate to Acquisition > Overview to see how many direct site visits you receive. You may compare your direct traffic to other forms of traffic in this section.
Returning and direct visitors to new traffic have no perfect ratio. It is determined by your industry and the sort of website you operate.
An e-commerce site, for example, will have a significantly larger percentage of repeat visitors than an informational site that relies heavily on search engine traffic.
If your percentage of recurring visitors is less than 25%, you most likely have a problem with your content. People visit your site once and then leave. Anything above 30% suggests you're keeping a third of the visitors that visit your site, which is a good amount.
6- Traffic By Device Type
Mobile device users have exploded in the previous five years, with mobile devices now accounting for the vast majority of site visits and internet users. As a result, knowing which device is the most often used to access your site has become essential. For example, if you discover that a large number of your site's visitors use Android as their operating system, you'll need to improve the speed of your site to make it more mobile-friendly, which you can do by using Google's Mobile-Friendly Test page.
Mobile devices are used to search more than desktop computers.
Mobile is king at Google.
A spike in mobile traffic indicates that you're doing things correctly in Google's view. It signifies your site is mobile-friendly, loads swiftly, and has a high level of interaction. You simply wouldn't rank in mobile search if you didn't have these in place.
This is especially true if you've just completed a mobile-friendly layout or content makeover.
Furthermore, an increase in mobile traffic indicates that you're ranking for mobile-specific keywords. Mobile results are different from desktop rankings, and you could be getting traffic from voice-only mobile searches as well.
We'll return to Google Analytics to look at your mobile traffic statistics (damn this is a useful tool).
The amount of traffic you may expect from mobile will vary depending on your specialty; however, if you're in any of the following niches, you should expect mobile users to account for more than 60% of your traffic (thanks Marketing Land).
Fitness and Beauty
Individuals and Society
Animals & Pets
Health in the Home and Garden
It may be the most significant aspect of your SEO strategy; you may think of keywords as individuals who may become popular or die, and each term might live for a different period of time. You should continuously reviewing and upgrading your keywords to see which ones are improving and which are losing traction. Many SEO firms employ software that keeps track of keywords and their rankings.
There are several aspects that influence the efficiency of your keywords, such as the keyword's volume. For example, if your site sells a variety of mobile phones, it's a good idea to concentrate on the ones with the highest search volume, even if they're not sold as frequently as the others.
Also, the relevancy of your keywords is critical; you must carefully select your keywords to prevent targeting the incorrect audience, which will undoubtedly harm your site's rating, since Google is always attempting to delete sites with improper material.
Last but not least, the quantity of keywords. You should measure the amount of each phrase in your site on a monthly basis, and what matters more than the number of keywords you employ is how many times each term is repeated so that Google engines can detect it.
Your SEO strategy must be well-thought-out, and you must continue to monitor its success in order to retain good results and efficiency.
Keyword rankings are everyone's favorite SEO measure. I'm not sure if it's ego, but SEOs like boasting about keyword ranks. Now, it's a good statistic, and being number one does make you feel good…
The keywords you rank for will provide a variety of information to you:
Whether you're focusing on the proper keywords. If your site isn't showing up for your desired keywords, you'll need to shift your focus to less competitive terms (at least for the time being).
Whether or whether your website is expanding. Your rankings, as well as the total number of keywords for which your site ranks, should rise with time. Growth in these two categories indicates that your site is becoming more authoritative and that your posts are beginning to attract more longtail traffic.
8- Backlink Quantity and Quality
Your rankings are influenced by more than 200 distinct criteria. It's nearly hard to keep track of them all. But you don't have to be concerned since…
Backlinks remain one of the most important ranking variables.
Concentrate on increasing the quality and number of your backlinks, and Google will reward you handsomely.
If you aren't obtaining any new backlinks, or if the ones you are getting are of poor quality, you have a problem with your plan and it's time to pivot.
Tracking your backlinks will provide you with valuable information such as:
How effective are your link-building tactics? For instance, if you're conducting broken link building and receive 10 links out of 100 emails sent, you're receiving a decent response rate. Continue on!
Sources to consider for future link development. It's likely that not every link referring to your website was created by you. You'll be able to spot possible prospects for future links if you track your links.
What is the cost-effectiveness of your strategy? If you paid $500 on a single link and it didn't move your rankings, it's time to shift your plan to a more cost-effective link acquisition method.
digito wizard is an excellent built-in function that allows you to quickly monitor the keywords you're ranking for and how their positions have changed.
9- Click-Through Rate (CTR)
Your CTR will tell you how effective your listings are in driving traffic to your website.
Sure, getting a high Google position is crucial, but what good is it if your high ranking doesn't bring in any traffic?
The dispute about whether or not your CTR is a ranking component is continuing, but it's irrelevant. The main thing to remember is that the greater your CTR is, the more traffic your site will receive.
We're going to transfer tools to figure out your CTR while keeping in the Google family.
Start by going to Google Search Console.
Using the sorting options above, you may see your CTR by page, country, or even device.
According to a recent analysis by Ignite Visibility, the average click-through rates per Google position are as follows.
Examine the following ranking statistics to see if your CTR is high or low for your present position:
#1 – 20.5%
#2 – 13.32%
#3 – 13.14%
#4 – 8.98%
#5 – 9.21%
#6 – 6.73%
#7 – 7.61%
#8 – 6.92%
#9 – 5.52%
10- Domain Authority
Domain Authority (DA) is a Moz-created word and measure that indicates how authoritative your domain is. The more authority your domain has, the simpler it will be to rank, and the more Google will see you as trustworthy.
Increasing your DA is a good sign that your SEO efforts are paying off.
Fortunately, keeping track of your DA is a breeze. Simply launch Monitor Backlinks again, and your website's DA will appear in the top menu of the dashboard.
Your industry determines whether or not you have a good DA. Here are some Smart Insights benchmark data to check how your website compares:
86.23 percent of the population works in the media and publishing industry.
78.67 percent of those in higher education have a bachelor's degree or above.
75.55 for Sports and Entertainment, 71.27 for Accommodation and Food Services, and 67.52 for Software and Applications.
Retail: 64.62 Healthcare: 67.51 Business Services: 67.04 Healthcare: 67.51
64.07 for consumer goods, 63.18 for construction products, and 61.52 for real estate.
60.09 Finance and Insurance; 58.35 Wellness