What is Netlinking ?
Netlinking is an SEO technique aimed at demonstrating its popularity in the eyes of search engines through links from other websites to yours.
The objective is to increase the number of quality links pointing to the same site, in order to improve the popularity of this same site in the eyes of Google.
If the weight of external links has been weighted by Google to avoid any manipulation of its SERPs (Search Engine Results Page), these still have a significant influence on search engine results.
How to set up a netlinking strategy that is both effective and sustainable?
Anchor of the link, semantic context, what is a good backlink?
To fully understand the importance of a good netlinking strategy, you must first start by mastering SEO jargon.
Referrer domain, backlink what is it really about?
What is Backlink ?
A backlink, literally in French “back link”, is a hypertext link from another website.
This being therefore on a page external to the linked site, it is called an external link.
In contrast, an internal link is a link linking two pages of the same domain name.
Example: a site A (site-emitter.com) makes a link in one of its pages to a site B (site-reception.com).
Site B therefore benefits from a backlink or an external link from site A.
What is Referring domain ?
A referring domain is the name given to the site that issued an external link to another site.
When the search engines want to determine the popularity of site B, they will be able to see that site A is a referral domain of site B, that it conveys its popularity and trusts it.
Receiving links from many websites such as Site A will allow Site B to show that many websites trust it, and as such, search engines can position it in their results without fear.
Until 2012, this natural referencing technique simply consisted of multiplying the number of external links.
Today, Google and the other search engines are also going to look carefully at the quality of the links I receive, to verify that I am not manipulating webmasters and asking too much for links to my site, which would go to against Google Guides, and could lead my site to take a positioning penalty (loss of positions on a set of keywords).
Why are backlinks (still) important in SEO?
Since its launch, Google has ranked websites according to their popularity.
Its designers at the time considered that this popularity was a function of the number of external links pointing to the same site.
Thus, the more a domain name can claim external links pointing to its pages, the more it is popular, and therefore deserves to be positioned in the best results.
If it could be relevant at the time, this basic principle of the Google algorithm quickly appeared to be a flaw.
In fact, it was enough then to exchange or buy links by the hundreds to immediately be propelled to the first page.
In 2012, the one who is already the leader of online research whistles the end of the manipulation of its SERPs by deploying a filter called Google Penguin.
It aims to penalize all the sites which have or which would be tempted to bypass its guidelines by acquiring links of poor quality and certainly intended to manipulate the results.
Today, the loading speed, the https or the user experience (UX) are among the hundreds of criteria that influence the SERPs.
Google's objective is, of course, to refine the results it offers so that they are as relevant as possible.
But it is also an opportunity for him to reduce the scope of what is the foundation of its operation, netlinking.
If this one has lost its splendor, it is still a powerful lever of visibility, one of these fundamentals of SEO which must imperatively be part of any good sustainable natural referencing strategy.
Google Penguin, the penalty for bad links
If links are still one of the key criteria for your visibility in search engines, compliance with Google guidelines is essential.
Indeed, a netlinking strategy not taking them into consideration often results in a Google penalty.
Among these is the Google Penguin filter deployed since April 24, 2012. It has undergone several updates before finally becoming an integral part of the search engine's algorithm.
Its objective is to oust from the SERPs all sites seeking to manipulate its results via
poor quality netlinking techniques
(network of sites, blog comments, etc.) or Black Hat (techniques condemned by search engines to modify their algorithms).
To avoid any Google penalty, it is therefore essential to be vigilant as to the quality of the sites on which we put links at time T, but also to their evolution over time.
Do you want to be sure that your site is not sanctioned by Google?
Get advice from one of our SEO agency's Google penalties experts.
SEO: what is a good backlink?
In SEO, the inbound link is always the basis of natural referencing.
But not all backlinks are created equal.
If some can be very useful to gain a few places, others, on the contrary, will have a toxic effect.
So what is a good backlink?
If this is obviously at the discretion of the SEO, the fact remains that certain criteria must be taken into consideration:
the theme: the incoming link must come from a site whose theme is similar or related to yours.
It is indeed unlikely that a kitchen portal points to an online shoe store.
On the other hand, if you manage a cooking blog, a link to one of your content from a magazine on the same theme will not fail to be appreciable in the eyes of Google.
indexing of the page: if it is not indexed in search engines (which may appear in search engines), the link on it is not either.
Worse, depending on the reason for this non-indexing, this backlink can be toxic
the position in the page: the links in the body of a page are much more influential than those which are in the footer or which are used for navigation.
All this to avoid manipulation and spam.
It's no secret that Google is hunting for purchased links.
As this type of link is generally found in footer or sidebar, it is therefore logical for Google to grant little credit to this type of hyperlink.
backlinks from new sites carry more weight than new links from already referring domains.
It is therefore preferable to have a link from 50 different domain names rather than 50 from a single site
keywords in text carry more weight than keywords in ALT attributes of linked images.
This does not mean, however, that we should give up this kind of backlinks.
trusted and popular sites also have a stronger SEO influence