18 Effective SEO Techniques to increase organic traffic in 2022
1- To begin, evaluate your website's search engine optimization performance.
Let's have a look at your present page ranking in the search results before we go into the details of how to improve your site's search performance. Go to Keyword Rank Checker to see how you can calculate your page's rating based on keyword searches.
Your objective, of course, is to bring your website to the top of this list. More organic traffic implies a higher ranking, which should increase the total ROI of your SEO campaign.
Doesn't that sound like a fantasy? But don't be discouraged if the keyword ranking check you just did left you disappointed. In 2022and 2023, here are some SEO techniques that will help your site rule the SERPs.
B) Optimize your CTR by testing your meta titles.
It's easy to overlook CTR while crafting meta titles.
To ensure that Google knows what the page is about, we prefer to focus on developing a keyword-rich title. That is undeniably crucial, but don't forget to factor in the human factor as well. Higher CTR Equals more traffic from the same amount of search volume = compelling text in your title.
Not to mention the fact that CTR is a component in ranking. During a Whiteboard Friday episode, Rand Fishkin outlined how Google may handle it. “If the position four result receives more clicks than the position two result, shouldn't they be moved around?” the reasoning goes.
Since then, a number of other research and authoritative papers have concluded that CTR is a ranking component.
C) Use Content Decay to find pages with declining traffic.
As you continue to create more and more material, your old content's traffic and rankings will inevitably decline.
Posts get out-of-date, rivals' posts are updated, and you've ceased creating fresh links, among other things. Whatever the cause, keeping everything up to date while still investigating new ideas is difficult.
D) Include questions that are related to the search intent.
You'll find multiple related searches and queries for every Google search you complete.
When you search for “content optimization,” for example, you'll find a part called “People Also Ask,” as well as a piece called “Related Searches” (at the bottom of the SERPs)
Both of these SERP elements hint to what a searcher could be looking for (i.e. search intent).
2- Blogging on a regular basis
Blogging is one of the most efficient ways to drive organic traffic to your website. It allows you to go further than your website permits and builds a big library of useful, persona-optimized material focused on your market area. Poorly written, spammy, or low-cost material, on the other hand, might cause more harm than benefit. It's best to avoid it.
Produce high-quality articles on a regular basis.
Write and publish as much as you can, but not at the expense of quality! The more quality material you have on your website or blog, such as thought leadership articles and blog entries, the more possibilities you create for organic traffic to come your way.
3- Improve User Experience
Their goal, like every other search engine, is to discover the best possible results for each user's query. Users are less inclined to use the search engine again if they fail on this front. However, Google excels at this, which is why they're the world's largest search engine – by a long shot!
When you're optimizing your site for SEO, keep that ongoing drive to present the greatest results in mind. Why? The solution is simple: low-quality sites have a lower chance of ranking. Google is also growing better at identifying the quality of websites.
Potential consumers are likely to return to the SERPs and click on another result if your website appears untrustworthy, old, unprofessional, or slow to load. You've lost a user and a possible conversion, and the bounce rate on the impacted pages will rise.
According to Google, if a person spends more time on a website, it's because they found it valuable. And, because Google only wants to provide its users with the best possible results, it will promote sites with high levels of interaction higher in the search engine results pages.
This implies that a high bounce rate isn't always a bad thing, which is likely why it hasn't been made an official element of Google's algorithm – as a standalone indicator, it's unreliable. For example, if a person comes to your site looking for a solution to a certain query and then leaves because they've found it, that's a good thing in their eyes. And Google benefits from what is beneficial for the user.
So, how can you make your website's user experience better for your visitors?
A) Make Your Posts Easy to Read
Have you ever heard the phrase “web content formatting”? We need to go one step further and optimize material for readability if we want to improve our organic results.
So, how can you make your content easier to read? The following formatting suggestions might assist improve your content's readability:
** Make high-quality content: First and foremost, if your writing isn't up to snuff, you're wasting your time worrying about any of the items below. Great ideas, captivating delivery, and error-free language and spelling are all important.
** Shorter paragraphs: Each paragraph should be no more than 3-4 sentences long. If necessary, utilize one-sentence paragraphs, but do it sparingly or your message will resemble a grocery list. Because a paragraph is made up of connected sentences that support a single major concept, breaking up a paragraph might cause your notion to become fractured and your message to be lost.
** Mixed sentence lengths : Long sentences are difficult to follow on a computer or mobile device, but when used sparingly — especially when paired with shorter phrases — they may function effectively. Here's a great illustration of how sentence patterns may be changed to make sentences more readable
** Subheaders: Did you know that the typical person reads a piece of internet information for only 37 seconds? Subheadings assist readers skim information and rapidly have a better sense of what the piece is about, which may help you cut down on that time. Make sure, however, that your headers are truly informative.
** A lot of data : When you have a lot of information — figures, facts, thoughts, and examples — crammed into a single paragraph, bullet points make it easier to read (like this one!). If you're listing three or more items, utilize bullet points as a general guideline.
** White space: Too much text might be overwhelming to visitors (and will likely increase your bounce rate). Break up huge sections of text with relevant, supporting material, such as photographs, movies, and graphs, to avoid this (in addition to bullet points and sub-headers).
** Photos/screenshots: While we're on the subject of photographs, most articles should include numerous images or screenshots to demonstrate the points, figures, or actions you're talking about. The more photos you provide, the more intricate the notion is. (Imagine this blog article without any pictures.) It'd be intimidating, right?)
B) Keep the Flow
A bucket brigade is a string of phrases used in writing to connect one topic to the next and keep the flow going. And keeping the flow maintains the reader's attention. A colon is frequently used after the bridging sentence.
Here are a few other bucket brigade examples:
Bucket brigades in general:
Do you want to pay attention to what I'm saying?
Consider this for a moment…
I get how you feel: OK, I understand what you're thinking:
Bucket brigades for beginners:
Would you want to learn how to…?
Have you ever come across yourself…?
Consider this scenario: Have you ever pondered why…?
Brigades of content body buckets:
Let's get this party started:
Let's look into it a bit more:
Allow me to explain:
Allow me to demonstrate:
Bucket brigades at the end:
In a nutshell, here's what happened:
In a nutshell, this is how it goes:
But don't take it from me:
C) Use the Inverted Pyramid Style of Writing
If you went to journalism school, you're familiar with the inverted pyramid writing style:
This strategy entails placing the most significant information at the front of the piece and placing less important material underneath.
Scanning readers seldom make it to the bottom of the page, so it makes sense to offer them what they want right away.
D) Improve User Experience (UX) on Web Pages
High bounce rates are frequently the result of poor usability and an unpleasant user experience (UX). Unfortunately, it's difficult to highlight UX issues because they differ so much from one site to the next.
4. Participate in the blogosphere
The blogosphere is a mutually beneficial environment.
Read, comment on, and link to other people's sites and blogs, especially those in your industry, and they'll hopefully read, comment on, and link to yours, bringing more prospects your way.
Quora is an excellent place to start.
Spending time answering people's questions on Quora and offering actual, relevant, and concrete insights for the specific subject you are an expert in is a great way to get your name out there.
5- Make use of long-tailed keywords.
Don't only use the most common terms in your industry. Use more precise keywords for your product or service. Google and other search engines will eventually recognize your website or blog as a destination for that specific subject, boosting your content in search ranks and allowing your target consumers to find you.
Remember: Owning a sphere of influence for a single niche issue is the key to ranking on Google. This blog post, for example, is aimed for people looking for precise tips on how to boost organic traffic. We're not going for every SEO-related term.
6- Increase Website Speed
Google recognized the importance of performance characteristics like site speed for users a decade ago, and incorporated it as a ranking factor – site speed can now make or break your site's performance in Google's search results.
Fortunately, Google has released a variety of SEO tools to aid with site performance optimization, including:
PageSpeed Insights is a tool that helps developers enhance the speed of their websites.
The Accelerated Mobile Pages Project aims to improve the performance of mobile websites.
To determine how responsive (or mobile-friendly) a site is, use Test My Site, which includes speed as a parameter.
Google obviously wants your website to load faster than it does presently. But how quickly? best practice inder 03 seconds
Here are a few techniques to improve page performance in order to improve rankings and conversions:
Reduce the amount of code on your website that isn't essential.
Choose the correct hosting plan for your needs to reduce server response time.
Turn on browser caching and compression.
Reduce page size by 30-40% by compressing pictures.
7- Write your meta description.
The three main parts for an optimized web page or blog post are the meta title, URL, and description. It's straightforward but effective. In reality, although all on-page SEO elements are critical, meta descriptions and meta data allow you to tell Google exactly what you're talking about.
To assist us optimize our sites, we employ a variety of tools such as the Yoast SEO plugin for WordPress, HubSpot's SEO tools, and Ahrefs. But simply installing a plugin isn't enough; you must work on each page individually.
8- Design for Mobile First
A smartphone is owned by 77% of Americans.
In the previous six months, 79 percent of smartphone users have completed an online transaction using their device.
During the 2018 Christmas season, smartphones were used to make 40% of all e-commerce purchases.
Inside a physical store, 80 percent of customers used their phones to look up product reviews, compare pricing, or research other store locations.
More crucially, Google has shifted its focus to mobile.
After years of planning, Google revealed in March 2020 that it will now predominantly crawl webpages using its mobile smartphone user-agent.
As a result, each new site you create should be mobile-friendly. Of course, how it looks and operates on a desktop is still crucial, but mobile must come first.
9- Make use of internal links.
You may link to your past catalogue of material in blogs and on your website to direct people to additional relevant information once you've built up a significant back library. This can help you rank higher in search engines by keeping people on your site for longer.
This approach is referred to as Topic Clustering by HubSpot; we strongly advise you to view this brief video about topic clustering here.
However, don't utilize too many internal links; too many will appear spammy.
10- Make Your Content Longer (Most of the Time)
According to a Backlinko research, lengthier content tends to attract more backlinks, which can lead to higher ranks and more traffic:
Writing 2,000+ words for each blog article, on the other hand, is not for everyone. It's not only time-consuming and demanding, but it's also rarely essential.
Remember what we mentioned about meeting the needs of the user? People trying to read a long blog article make up a small percentage of search searches. They may simply only a few phrases or sentences to receive their response.
Consider the term “link building suggestions.” People who seek up such phrase are probably looking for a detailed guide on link-building tactics.
People looking for “link building do's and don'ts” may not be looking for a comprehensive guide. It's possible that a basic bullet-point list is all they need.
Unfortunately, other than plain old-fashioned common sense, there is no method for determining how lengthy your article should be. Start by asking yourself what information someone would be looking for if they searched for a term you're targeting.
Remember that you may target numerous sorts of search queries in a single article. For example, that thorough link-building advice may always be summed up with a bullet-point list of do's and don'ts (simply make it as easy as possible for the user to browse the article by include jump links, as we do in the table of contents at the beginning of this piece).
But what if you've decided that postings of 2,000 words or more are required? Here's how to make long-form material (without all the hassle).
11- Refresh Your Old Content
If you're having trouble motivating yourself to produce a long-form blog article, why not simply increase an existing page from 1,200 to 2,000 words?
Existing material has already acquired authority and (in certain circumstances) a readership. Rather than starting from scratch, it can be far easier to improve the performance of an existing post in the search results by updating it with new information and content.
So, how do you decide what information has to be updated?
Time-sensitive material (in other words, issues like SEO that are always changing) and pieces that are getting some organic traffic but have the potential to gain a lot more are the greatest candidates for content refreshes.
In Google Analytics' Landing Pages area, you can see how much traffic your content receives. Simply go to Behavior > Site Content > Landing Pages to get started.
12- Encourage incoming links
Google prioritizes sites with a high number of incoming links, particularly from reputable sources. Clients, friends, family members, partners, suppliers, industry mavens, and friendly fellow bloggers should all be encouraged to connect to your website.
The higher your site ranks, the more inbound links it has since, very simply, the more authority it gets in the eyes of search engines.
However, be wary of SEO snake oil salespeople that try to deceive Google by using spammy links from low-reputation sites. Some links might really harm your search engine optimization.
13- Take Advantage of YouTube SEO
Videos, mostly from YouTube, are frequently found in the SERPs.
With 2 billion monthly active users watching 1 billion hours of video every day, YouTube is the most popular video site on the Internet.
The second-most-used social networking site
The second most popular search engine
In general, the second most popular website is:
When it comes to search engines, many SEOs overlook YouTube. Granted, video marketing isn't right for everyone or every sector, but with the majority of us now owning capable video cameras, there's never been a better moment to experiment with it.
A) Make Your Video SEO-Friendly
YouTube's algorithm, like Google's spiders, collects and uses information about your video. The filename, title, and description of your uploaded material all have an impact on how high your video ranks in YouTube's search results.
Here are some suggestions for optimizing your movie for search engines:
** To boost your click-through rate, you must make the title SEO friendly and clickable. In theory, you should use the same format for video titles as you would for blog entries. Include keywords as well as power words to increase clicks and shares.
** Another strategy is to start your title with your keywords, then add a sub-header after a colon to encourage clicks.
** Your title should contain at least 5 words and incorporate a wide target keyword. This will not only help you rank higher in Google's SERPs, but it will also increase the number of clicks you receive on YouTube.
** Because YouTube spiders can't “read” videos, they'll have to rely on your textual description to figure out what they're about to see. But don't simply toss in a few target keywords. Consider your description to be a small blog article that goes over the specifics of your video.
This informs Google — as well as your viewers — about the topic of your video. Because most of your opponents are unlikely to do so, you'll gain an immediate advantage.
** Turn your YouTube video description into a script for your full video by using a video transcription service. As a result, YouTube will have a lot of data to work with when determining where your material should be ranked.
B) Create Custom Thumbnails
The click-through rate is a ranking criteria used by most search engines. If people click on your result when they search for a certain phrase, you must be providing something useful, right? Well, using an appealing thumbnail to optimize your video can assist.
A superb thumbnail should provide viewers a clear idea of the video's subject matter. Instead of using one of YouTube's images of your video, make a custom thumbnail with a striking image and a title card.
C) Make playlists of videos
Breaking down a topic or narrative into a sequence of videos that play one after another, known as a playlist, promotes viewers to remain on your channel longer and engage with more of its content:
Not only will making playlists encourage visitors to return to your channel and watch your next post, but YouTube's algorithm will notice the increased engagement and reward you by suggesting your videos more frequently and ranking them higher in search results.
14- Make your own noise.
You may also link to your own material on your personal blog, Facebook, Twitter, LinkedIn, StumbleUpon, and other sites — just don't spam. It sends a strong signal to Google that your content is important, valuable, and fascinating when people come in through social media and spend time with it.
15- Make use of social media.
Create a social media presence on platforms like as LinkedIn, Twitter, Instagram, and Facebook, among others. All of these actions contribute to getting your name and website URL out there on the web.
Learn how we increased our social media following in only one week. Make it simple for users to share your material by including share buttons on your website. Also, create stuff that is worth sharing.
16- Never, Ever Ignore Technical SEO
You may be doing everything correctly, but if your site is not technically sound, it may be underperforming.
Here are a few sophisticated search engine optimization tactics to consider when it comes to technical SEO.
A) Ensure that your entire site is HTTPS-enabled.
Since 2014, HTTPS has been a ranking element. Those that aren't secure, or even sites that have mixed security (i.e., some loads on HTTP and some on HTTPS – the “S” stands for secure), might have trouble ranking. A secure website is necessary nowadays.
Google has begun to provide warnings to users when they visit non-HTTPS websites, and if you haven't yet made the move to secure, encrypted connections, you may be losing away a large portion of potential visitors.
HTTPS is a best practice that will assist your website improve its SEO ranking, stay safe, and make it more difficult for unscrupulous parties to get in and exploit your site.
If you're a smaller business, the transition will be less painful and time-consuming, but in any case, upgrading to HTTPS is a must in today's world of cybersecurity risks and increased SEO and SEM standards.
Transitioning to HTTPS is a multi-step procedure that is easier said than done. To make the transition to WordPress, follow this procedure.
B) Enable AMP for Mobile
AMP was created as a technique to generate material rapidly on mobile devices like smartphones and tablets. It consists of three parts:
HTML tags are used to speed up the rendering of typical web layouts.
AMP JS is a library that controls the loading of resources and best practices for rapid rendering.
AMP cache is a content delivery network that both loads and delivers material quickly.
For those of you who use WordPress, AMP should be a lot easier to set up than building your own CMS from the ground up. Check out this Google tutorial for more information on how to use AMP to assist cater to mobile searchers.
Note: If you don't handle the issue of duplicating content caused by AMP pages having a different URL, you'll end up with a problem. If you have both AMP and non-AMP versions of your pages, as SEJ explains concisely,
D) Make sure your semantic markups are correct.
Semantic markups aid Google's understanding of your website, but only if they're accurate.
Semantic markups are HTML elements that assist highlight important information on your website. They inform Google's crawlers about the content of a website without requiring them to read every word.
Take, for example, heading tags. The page's primary title is text encased in a h1> element and should provide a quick description of the full shared material on that page. Subheadings, for example, are text encased in a h2> tag.
The following is an example of a heading structure:
h1> The Ultimate Guest Posting Guide
h2> What is guest posting, and how does it work?
h3> The advantages of guest blogging
h3> There are five different sorts of linkages you may make.
h2> Tips on how to create a fantastic guest post
h3> 1. Select the ideal website
E) Redirect URLs to Fix “Page Not Found” 404 Errors
Following a link that takes you to a 404 page with the message “Error: Not Found” is a dead end. Nobody enjoys being caught in a dead end, even search engine spiders and your target audience. As a result, it's in your best interests to replace these broken or missing pages as quickly as possible and re-engage your users.
To begin, use a service like Monitor Backlinks to get your backlink profile. Backlinks directing to a frustrating 404 error page will be emphasized, so check your Google Analytics dashboard to see how many page views the 404 error page receives.
Use an SEO plugin like Redirection to redirect broken link URLs to 200s to keep those people around. To avoid them being disappointed by landing on a completely different website than they intended, redirect the broken page to the next, most relevant page.
17- Use data and metrics to optimise results
To improve results, use data and metrics.
To track visitors to your website and blog, use a tool like Google Analytics. You can fine-tune your content by seeing where they came from and what keywords they looked for.
In the end, giving your clients what they want – great advise, knowledge, and insight – is the best way to grow organic site traffic.
18- Target Local Searchers with Landing Pages and Listings
Landing Pages and Listings can be used to target local searchers.
People seeking for local information account for nearly half of all Google queries (46 percent). This might involve the following:
Shops in the neighborhood
Hours of operation Phone numbers
If you own a physical store, you can't afford to ignore local SEO and listings.
Here are three important SEO tactics for attracting local customers. After all, 72% of customers who conduct an online Google search for local companies visit establishments within a five-mile radius!
A) Make sure your directory listings are correct.
Even if search engines like Google or Bing are extremely strong, they can't be everywhere at once and must occasionally rely on supplementary data from local data sources.
Directory listings, which collect, compile, and submit pertinent data for local firms – information from physical directories (like Yellow Pages) or scanning business registrations — are examples of these sources.
In a nutshell, larger search engines (such as Google) will rely on these data aggregators to fill in information gaps in their own databases, as well as cross-check data to ensure facts are current.
However, issues emerge when aggregators aggregate out-of-date data, causing a search engine like Google or Bing to display incorrect information, such as an outdated company address or a disconnected phone number.
That's why it's crucial to keep your physical contact information up to current on all of your web listings, including:
** Google My Business: Because Google is the most popular search engine, always start with Google My Business, a free listing service, and update your information as needed. Include crucial information such as other locations, your most recent operating hours, and the types of payment accepted.
** Local Directory Management Service: This service is responsible for scanning a large number of local directories, connecting with data aggregators, and updating old information. This service is offered by both Moz Local and Yext, and it may help you prevent inconsistencies that might affect your income stream — or worse, deceive Google's engines into believing you're a different company completely.
** Using Local Data Aggregators, create more directory listings: Now that you've got the data down to a tee, use a local data aggregator like Bright Local to distribute it. You won't have to manually re-enter the same information over and over again, which is certain to result in errors.
Your management service should update local search listings appropriately and automatically from then on. Oh, and don't forget to update any local listings if anything changes, especially if you relocate offices or change phone numbers!
B) Create and Improve Local Landing Pages
Consider the phrases people type into Google when seeking for local services. They most likely resemble the following:
“SEO services in Los Angeles” is a phrase that means “search engine optimization services.”
“The best blow dry in Manchester, United Kingdom”
“In New York, where can I get candles?”
Only by aggressively targeting those keywords on your website — preferably with a local landing page — can you ensure that you'll appear in Google's SERPs' shortlist. (A local landing page does exactly what it says: it focuses those searching for something in a specific area.)
Create your own (and start targeting local searchers who are ready to visit your physical location) by doing the following:
Finding local keywords related to your product or service through keyword research.
Adding a new page to your website and optimizing it for local keywords. This involves including the term in your meta title, meta description, page title, header tags, picture alt text, and on-site content, among other places.
To improve location-based keyword ranks, develop links from local directory listings to that page's URL (for example, if you're constructing a landing page for London, build links from London-based directories to the landing page's URL).
C) Technical SEO for Local Search
Technical SEO for local search is similar to the procedure described previously, but there are a few terminology and practices to keep in mind to guarantee that your business is optimized for local searches.
Schemas are essentially pieces of data that provide consumers and search engines more information. Schema markups, on the other hand, don't require any coding skills and may be incorporated via Schema.org, a rare partnership between Google, Yahoo, and Bing.
This listing makes use of Schema, which provides local searches with more information on the venue's hours, location, general information, and more without having to visit the page:
However, with Google Tag Manager, you can easily mix schema and JSON to improve the robustness of your schema, resulting in improved CTR and visibility without having to spend time coding.