16 Google Analytics Strategies to Improve Your SEO
SEO and Google analytics
The modern SEO system goes far beyond just targeting a keyword phrase in your tactics and hope that it will be crawled and ranked as fast as possible by the search engines, allowing your website to appear on the top page of results.
We want to underline that Google analytics data are one of the most important aspects in determining whether a website should be ranked higher or worse.
The following are some of the main reasons why using Google Analytics for your SEO strategy is a good idea:
1-First, understand that Google Analytics is a free service that you can use to track data/information about how prospects or visitors engage with your website.
2-It is critical to utilize Google Analytics to track the overall performance of your selected keywords during the implementation of an SEO campaign in order to have a successful campaign. You'll be able to tell how much traffic each of the set keywords brings to your site if you use it correctly. Using Google Analytics can expose a world of facts about visitors to your site that you probably never knew about.
3-Then, during the initial optimization campaign, it will assist you in determining what additional keywords your prospects use to reach your website. It will aid in classifying which sites or links your visitors are more likely to click on. You'll be able to tell whether your optimization effort is driving visitors to the right pages. You may then divide your analytic results into new or returning prospects, location, and referral connections.
4-So, although this helps you measure the number of visits and repeat visitors to your site, it also shows you how much time each visitor spends on your site.
5-Being able to collect these data can assist you in better understanding your site visitor's bounce rate – that is, knowing why people leave your web pages quickly vs staying for a long time.
As an SEO content writer, for example, you'll be able to fine-tune your site and generate new copywriting for any pages on your site or blog that aren't converting effectively. Finally, this will supply you with additional high-quality traffic, resulting in more clients or readers in the near future.
So, if you want to expand your audience, start using Google Analytics in your SEO operations right now and you'll be pleased you did!
What is SEO Analytics, and how does it work?
Let's take a broad look at SEO analytics before getting into how Google Analytics may help you track, measure, and optimize your SEO efforts.
SEO analytics is the act of gathering, measuring, and analyzing marketing data with the goal of increasing organic traffic to your website.
This is extremely beneficial since it helps you to see areas for development, obtain a better grasp of your website's statistics, and ultimately optimize the return on your SEO efforts.
Fortunately, there are some excellent SEO analytics tools for analyzing your SEO data. Google Analytics is one of the most widely utilized free SEO analytics tools. You may also utilize Google Analytics Reporting to share that information with your team or client.
What is Google Analytics, and how does it work?
Google Analytics is a useful tool for website owners who want to track, analyze, and report data about their site. As you might think, it concentrates on information acquired through the Google search engine – which is likely to be where you get the majority of your visitors anyhow.
Google Analytics is used by a lot of organizations to see:
Who is going to their site?
From where they're coming
How long they've been on the site
What people do on the internet with their time
Whether or whether they become paying clients
What Role Does Google Analytics Play in SEO?
Google Analytics has a wealth of information that your company may use to track (and improve) SEO success, including keywords, top referrals, and much more.
What makes Google Analytics so important for SEO?
When it comes to SEO, Google Analytics is a fantastic tool. The search engine that people use to locate your website is providing you with helpful information left, right, and center so that you may enhance it. That is really valuable.
This SEO data is thorough and precise, allowing you to acquire invaluable insight into your target demographic and audience. With the information in hand, you can begin making significant adjustments to your website to better meet the demands of your clients. For example, if the bounce rate on a certain landing page is high, is it possible that the content on that page needs to be updated? Or perhaps you need to make it more mobile-friendly? You might want to consider hiring a content marketing agency (like Accelerate!) to assist you.
Google Analytics has the potential to completely transform the way you run your website and assist you in putting the consumer first. Remember that if your visitors appreciate the content, product, and website design, they're more inclined to buy.
Google Analytics reports should be used.
It's beneficial to get an overview of your site's performance in order to boost SEO. This is when reports from Google Analytics come in handy. They can provide information on how visitors find your website, how well it performs, and how many conversions you have. You may produce reports on a monthly, quarterly, or annual basis.
In the Multi-Channel funnel report, you can now track the overall impact of SEO with supported conversions. This will show you when SEO contributed to important conversions, even if it wasn't the final click.
This might be beneficial to discuss with the rest of the SEO team in order to highlight areas where further work is needed, such as content production or link building. Using an agency like Accelerate may also assist with this because we have a thorough grasp of how to use data to drive traffic and increase revenue through content marketing.
Ways To Track Your SEO Efforts Using Google Analytics:
1- Analyze landing page traffic
** On your website, include a tracking code.
A tracking code should be provided when you initially register a Google Analytics account.
This may then be added to every page of your website, whether it's WordPress-based or custom-built. Every time a person visits your site, the tracking code collects information about them. This is also how Google Analytics collects all of your site's data, which you can view when you access your Google Analytics dashboard.
Go to the behavior part of the landing pages section. A list of your best-performing pages may be seen here. Analyzing your best-performing pages may reveal what kind of material are popular and engaging with your audience, as well as which ones need to be updated.
Clicks, impressions, average position – and even all three – may be used to organize landing page data. This is a fantastic opportunity to find low-hanging fruit that only need a little TLC to enhance.
“One of the most underappreciated SEO techniques is tracking your greatest landing pages, “this data can assist you improve page visits, minimize bounce rates, and discover top and least converting sites.”
Bhaskar adds that they look over their “top landing pages” once a month and optimize the top ten for the following:
User purpose and readability (increases dwell time, decreases pogo-sticking)
Adaptation (helps me make more money)
Google's algorithm for freshness (keeping the item up to date)”
“This report indicates which specific content pages are generating the most sessions, as well as the source of traffic (social media, Google searches, and so on).”
This enables you to assess the content on your site and make modifications to pages that are failing.” It also allows you to observe which sorts of material are the most popular, allowing you to tweak your strategy in the future
This will offer you an understanding of what problems and queries your consumers are trying to answer. Use this information to improve your sites so that they may find solutions to their problems.
2-Keep track of the demographics and interests of your visitors.
It's critical to understand the origins of your website's visitors. You may then target adverts in certain regions or tailor your content to your users' preferences. It's not just about the place. You may create a thorough client profile to market to by keeping track of age, location, gender, interests, and more.
Google Analytics allows you to create demographic and interest reports. Simply go to the account and property where you wish to produce reports, select property settings, and activate demographics and interests reports under advertising features. After that, save it.
** Google's Accelerated Mobile Pages monitoring
For people accessing your site on a mobile device, Google AMP (accelerated mobile pages) provides a great surfing experience. On your AMP pages, you can track user interactions. You'll need to enable Google Analytics monitoring for this to work. Because this may be done manually, it's ideal to delegate the task to someone with coding skills.
Once you've got the code in place, go to behavior » site content » all pages to locate the AMP data. Then, in the search field above the table, put “/amp” to obtain traffic metrics for only your AMP sites.
3- Sync your account with Google Search Console.
“Connecting Google Analytics to Google Search Console is my number one advice for monitoring SEO with Google Analytics,” says Kim Doughty of Leadhub.
“You will never see the complete picture if you only use Google Analytics without using GSC.” You may utilize queries to uncover possibilities for improvement with target keywords and the sites you want to rank for now that GA and GSC are connected.”
“Google Search Console informs you what keywords people are using to locate your material, what content they're finding, and where it's ranking on Google,”
“You can examine the data and figure out how to improve your page's SEO so you have a higher chance of ranking on Google's first page,”
4-In Google Analytics, create SEO-related goals.
You may establish objectives in your Google Analytics account after you've inserted your tracking code. Conversion goals allow you to define goals for the amount of visitors who visit your site vs those who make a purchase.
By going to admin » goals » new goal, you may create conversion objectives. Conversion goals measure not just when someone visits a page, but also when they take action on it, such as filling out a form or purchasing a product. You can track how much organic traffic a website receives and how many leads those visitors generate by establishing these objectives.
“Always start any SEO campaign by first setting up Google Analytics including Goals along with the creation of corresponding conversion page(s) to track not just when someone views a page with a conversion element on it (like a Contact Us or Request Info forms); but to report when a form like this has been successfully filled out and submitted,”
“These conversion pages, also known as acknowledgement pages, merely inform the submitter that the form has been received,”
“This page should have its own URL and the NOINDEX meta-tag so that it is not presented organically, which will limit false-positive hits and give the customer confidence in the reporting accuracy.”
“When monitoring SEO with Google Analytics, you don't only want to measure your organic traffic,” explains Jonathan Aufray of Growth Hackers. What you're looking for is a way to assess the quality of your organic visits.”
“How? By establishing objectives such as the number of leads created as a result of organic SEO. We look at how much organic traffic a page receives and, more importantly, how many leads those visitors generate. It's preferable if the conversion rate is higher.”
5- Keep tabs on visitor conversion rates.
Following up on the previous point, Google Analytics' objectives feature isn't the only location to look at conversion rates. You can see how conversion rates compare on desktop and mobile.
To begin, go to audience, then overview. You may look at conversions from here. It will also provide the average bounce rate and the amount of time people spend on each page based on the device they are using.
** Keep track on your visitors' bounce rates.
When a visitor visits your site, if they don't discover what they're searching for right away or aren't interested with the material, they may leave. This is referred to as ‘bouncing.' Although all websites will have some bounced visitors, it's crucial to keep the number as low as possible.
High bounce rates can be caused by a variety of factors, including sluggish loading times, bad landing page content, or an irritating UI (user interface) and UX (user experience) (user experience). User bounce rates may be found under audience » overview.
It might be a lack of compelling material if individuals are clicking through then immediately exiting. It could be worth getting in contact with us at Accelerate Agency if you want to develop significant, worthwhile content. We may assist with content marketing by creating SEO-focused material that is targeted to the appropriate audience at the appropriate time.
6- Make a dashboard for SEO.
Did you know that you can personalize your Google Analytics statistics on your dashboard? You may customize it to your company and what you want to see initially when you open the platform. SEO dashboards present data in a straightforward, easy-to-understand style.
Dashboards allow you to examine your Google Analytics data in a dashboard style (unsurprisingly). An SEO dashboard may be the greatest solution for individuals who want to consume information visually, using graphics and visuals.
“My best recommendation for assessing SEO with Google Analytics is to create custom reports,” says Alice Gerwat of Magic Freebies.
“You may save bespoke reports based on a single portion of your site to cherry-pick key stats like average time spent on the page and number of page entries by date.”
“For example, this is excellent for seeing which blog entries on your website are the most popular and assessing how much organic traffic you're getting through your blog,” Gerwat explains.
** General SEO Dashboard: This provides us with a high-level overview of our SEO operations.
** Topic-Specific Dashboard: This will show us the most popular sites relating to a product, service, or topic, as well as the top keywords in that topic.
** Geographic Areas: This is very beneficial to our local SEO clients.”
You may separate your data by channel, URL, location, and other factors. This allows you to zero down on a certain segment of your website traffic and draw conclusions.”
Having trouble creating custom reports in Google Analytics? They can be difficult to work with. Instead, have a look at our ready-made Google Analytics dashboard layouts. They already have your Google Analytics account's most significant SEO metrics and sync data.
Custom Alerts in Google Analytics are an often-overlooked tool in the search armory.
Simply set up triggers for your desired parameter (for example, when Organic Traffic grows by 5% or Bounce Rate decreases by 2%), and Google will send you an email alert, making it simple to remain on top of crucial data.
7- Set up 404 page notifications.
The “404 — Page Not Found” warning is all too familiar. On huge locations, it's unavoidable, so keep an eye on it. This is simple to perform using Google Analytics.
To begin, give all of your 404 pages a common title, such as “404 — not found” or “Page not found.” Then don't reroute them; the URL should remain unchanged.
For 404 pages, start with the lowest number and work your way up. Remember that some 404s are unavoidable due to typos, thus this figure should be high enough to eliminate them.
You now have all you need to set up and monitor correct 404 alerts. After you've located the 404s, you'll need to figure out what's causing them. This might be due to a mistake, or an internal or external link that points to the URL.
It's not enough to just glance at the numbers; you need to track and document them as well. Using Google Analytics' annotations feature is a simple method to achieve this. This will allow you to evaluate the performance of your content once it has gone live.
It also implies that anyone with access to the account can see and annotate the account as needed.
8- Improve SEO on the pages that convert the best.
Google Analytics SEO tools provide you a detailed look into how people find your pages. Viewing and optimizing your most converting pages is one technique to boost SEO. This might also imply adding extra keywords and CTA (call to action) cues to entice them to make a purchase. Hiring expert third parties, such as Accelerate Agency, may help you enhance a lot of your content rapidly.
Your SEO dashboard will show you which pages convert the best. You may then study them and utilize Google's Keyword Planner tool to find new keywords that you haven't thought of before. By using all of the top keywords, you enhance the likelihood of people seeing your site when they search for them.
“Regularly go down a report of your top-performing pages and see what you can do to optimize them,” Rachel Kaiser stated when we asked Shotkit for their greatest SEO advice while utilizing Google Analytics.
“Perhaps it means adding new material, perhaps it means adding a stronger call to action… whatever it takes to get the most out of the portions of your site that are currently ranking in search and maintain those pages in the top results.”
“For example, are there any pages that have seen a substantial decline in organic traffic?” says HubSpot's Alex Birkett. Those pages have probably some marketing and updating potential.”
“How about pages that receive a lot of traffic but provide little value to the business?” Birkett says, “There's CRO potential there.”
“It's also a terrific tool for measuring the efficacy of certain pages,” says Alice Stevens of Best Company. Pageviews, dwell time, and which internal links receive the most hits may all be tracked. These metrics can assist you in determining the effectiveness of your content, identifying pain areas, and making modifications to improve it.”
9- Google Analytics may help you keep track of your PPC spending.
PPC, or pay per click, is a Google tool that allows you to pay for specific keywords that you know people search for while looking for your product or service. As a sponsored ad, you can appear higher in the rankings this manner.
You can also appear in a sidebar of other websites or on other pages throughout the internet, depending on how you set up the ads. You'll need to link your Adwords and Analytics accounts to do this. This should be done in the Google advertising connecting portion of the product linking section. Ensure that the site you wish to track has admin permissions rather than “user” rights in Google Analytics.
Log into your Google Analytics account and go to “Admin,” then “AdWords Linking” in the Admin menu's second column. Then click Done after selecting the Adwords account you want.
“Monitoring our Google Analytics has been crucial to ensure we earn money from all of our advertising efforts,” says Kim Hawkins, “since Analytics informs us exactly which keywords turn into sales, and which do not.”
“We avoid wasting a lot of money on badly converting keywords by regularly monitoring our keywords and conversions.”
“We also promote through Bing and Yahoo advertising, Facebook, Pinterest, and YouTube,” Hawkins says, “but Google consistently generates the majority of our money.” Google Analytics allows us to track the results of all of our advertising initiatives.”
10- Keep track of social media shares and look for referral sources.
Getting your work disseminated on the internet nowadays is a big thing. This not only aids in brand awareness, but it may also result in excellent backlinks. Especially if it's shared in a high-value location. Of course, you may use Google Alerts to search the web for online publications. However, you may do so using Google Analytics.
Open the menu for acquisitions. Select all traffic » channels from the drop-down menu. You may now see the website's traffic sources, which are arranged by channel. Search, Social, Direct, Referral links, Backlinks, Email, PPC, and “Other” will all have their origins visible.
“It's crucial to know whether you're establishing links and how they're effecting performance if you're participating in active off-page SEO methods,” says Kerry Sherin of North Star Inbound.
“Use Google Analytics referral data to uncover connections that aren't recorded in other tools, as well as to find appropriate reporters or bloggers to pitch based on those who have already connected to your site,” Sherin believes.
Many digital marketing professionals will tell you that content is crucial. Backlinks and referral traffic are both significant, according to the same marketers. You may track your traffic referral sites using Google Analytics. This allows you to monitor how visitors are discovering your page and which websites are providing the most value to you.
The SEO referral data in Google Analytics might help you uncover links that aren't always documented in other tools. You can also connect with suitable reporters or bloggers based on who has already connected to your website. To learn more about traffic sources, go to sources » referrals.
11- Google Search Console can help you keep track of your most important keywords.
Google Analytics and Google Search Console may be synced. This will help you find areas where you can enhance your keywords and the sites you want to rank for. Google Search Console essentially informs you what keywords people are using to locate your material, as well as what content they're finding and where it ranks on Google.
Analyze this data to see how you can improve your content in order to improve your Google ranking. More detailed statistics, such as search queries, clicks, impressions, and CTR percent, will be provided via Search Console.
“The main issue with utilizing Google Analytics to monitor SEO effectiveness is that the keyword field is mostly “(not given,” making it impossible to correlate the keywords users use with website behavior,” explains Brandon Howard of All My Web Needs.
“While connecting Google Analytics with Search Console and looking at Acquisition > Search Console > Landing Pages in Google Analytics is obviously not an ideal solution, I recommend looking at Acquisition > Search Console > Landing Pages in Google Analytics.”
“If you have effective on-page SEO and URL architecture, this will at the very least show you the landing pages people are visiting when they come from Google, giving you a sense of the top primary search phrases people are using to discover you.”
12- Contrast organic and sponsored traffic.
Google Analytics allows you to contrast organic and sponsored traffic. Organic search provides 53 percent of website traffic on average, whereas sponsored search drives just 27 percent. Your organic traffic should be surpassing your bought results, so keep track of how your visitors arrive at your site.
Concentrate on individual sites and watch data for organic search traffic, then look at sponsored traffic as well. You will then be able to identify where you need to improve. If you have a low organic reach? Improve your SEO strategies. Are you targeting the proper keywords if your sponsored search results are low? It all comes down to balance.
When utilizing Google Analytics for SEO, Browser Media's Vic Spall advises, “check that you are using segments and filters to exclude spam traffic for accurate data.” Crawlers, phony referrers, and ghost spam are the two primary sorts of spam traffic that will wreak havoc on your reports.”
“Traffic will need to be filtered under referral traffic using filters – this is reasonably straightforward to implement because all you need to do is omit the domain” (you can also use regex to capture multiple iterations of known spammy domains that use different TLDs, for example). This takes care of the first sort of spam traffic.”
“However, you may also have spam traffic coming via direct, in which case you must reject traffic that does not match your hostname,” Spall explains. Ghost spam, I'll see you later!”
“Filters, which should be put up on a new view in Google Analytics to avoid tampering with raw data, will prevent spam traffic from appearing in your reports from the day you apply it.” But what about deleting the bad traffic in retrospect?”
“At this point, segments are introduced. “Segments are your buddy,” adds Spall.
“The first and most basic step in using Google Analytics to analyze organic traffic is to create a custom dashboard that is segregated for organic traffic exclusively and displays every parameter that is significant to someone's individual business,” explains Erez Kanaan of Kanaan & Co.
In fact, total organic traffic is the most prominent Google Analytics measure that SEO professionals monitor on a daily basis:
You've segmented your Google Analytics data by organic visitors.
However, according to Joe Fortunato of Company Man Studios, you should “concentrate on certain sites and analyze analytics for Organic traffic, then remove organic traffic and evaluate those metrics as well.”
“Successful SEO efforts will result in a rise in organic traffic and analytics; but, by omitting organic traffic, you'll be able to highlight bad user experience or design that may be corrected, offering an extra boost to SEO efforts.”
Automate the dips and surges in organic traffic.
You can't boost SEO unless you're continually checking your site for issues. Trying to accomplish this manually is time-consuming and repetitive, so set up alerts for organic performance.
Navigate to: admin » see column » custom alerts Make a new alert. When you're finished, save the alert.
To begin, you may set up an alert to notify you when there is a particular percentage of a drop in traffic over a specific time period. For example, a 25% drop in a single week. You can tweak this as needed and keep a careful eye on your site for changes.
13- Produce behavior reports
Reports on behavior will tell you all you need to know about your content! Particularly the best-performing pages on your website. Navigate to the site content » all pages. It will then provide a list of the top pages on your website. To see the most popular departure pages, go to site content » exit pages.
To discover the most commonly searched phrases, go to site search > search terms. This will provide you with an idea of what people are looking for on your website.
You can also find out how fast your website loads by clicking site speed, and you can get Google's advice on how to make your website load faster by clicking site speed » speed tips.
Prep Expert's “greatest suggestion for monitoring SEO using Google Analytics is breaking down your non-sales page impressions and clicks through the Content Drilldown tool,” according to Shaan Patel.
“We use this mostly to watch our blog content pages to identify which themes are performing well so that we can better enhance them with FAQ questions and other lead magnets.”
“It's critical for a corporation like [G2] in the midst of pruning and optimization to measure and document the results,” says Hannah Tow.
“In Google Analytics, one simple method to achieve this is to use the annotation option on a certain date.” Using Google Analytics annotations, we can benchmark the performance of an article after optimization.”
Sagefrog Marketing Group's Brooke Logan adds, “This can assist you decide in future measurements if these modifications aided with SEO improvement.”
According to Brian Jensen of Congruent Digital, “most SEO adjustments take days, weeks, and occasionally months to yield fruit, making influence difficult to quantify.”
“Utilize annotations and annotate each SEO optimization you perform in Google Analytics — you'll have a clear baseline to gauge the success of your optimization efforts.”
14- Make use of shortcuts and email data.
It is critical to keep every member of the team informed of how well you are functioning. Although not everyone need a full dissection, some may benefit from an overview or a particular notice regarding website changes.
Save your most often accessed reports and have them delivered to you or other team members on a regular basis. Click the email button and enter your company's email address. If you're sending it to someone outside your business, go to admin » view » scheduled emails to ensure that only those who work for your firm have access to your data.
15- Make use of the multi-channel funnel report.
We previously discussed how you may categorize your organic traffic using the Organic Traffic segment. However, ScienceSoft's Liubou Zubarevich issues a word of caution: “Your organic users may not be that organic.” The source of GA cannot be overridden.”
“If a person arrived at the site via an organic search and then returned straight, GA remembers that they arrived via search and leaves their source as organic.” As a result, keep in mind that traffic source is a feature of a session, not a user.”
“By default, Google Analytics allocates conversions to the most recent traffic source (unless in the case of direct traffic, in which case it will check back for a known traffic source),” says Ana Kravitz of Mixed Analytics.
“Check Assisted Conversions in the Multi-Channel funnel report to properly quantify the complete effect of SEO.” This will show you when SEO helped drive conversions, even if it wasn't the last click.”
16- Examine how Google perceives your website.
Google considers your website's category to be essential. They want the sites on page one to be authoritative, which is why specialist sites tend to rank higher.
Haseeb Najam of LinkBuildingHQ demonstrates how you can utilize Google Analytics for this: “You may look at the visitor interest categories on your site.” This can assist you in determining your site's E.A.T. score and adjusting the content.”
“In Google Analytics, navigate to Audience > Interests > Overview. It will display Affinity Categories, In-Market Segments, and Other Categories to you.”
“As a publisher, you can utilize this data to discover the key interests of your website users and organize content marketing appropriately,” Najam explains.
“Google will display you the categories that it believes are appropriate for your website.” You can triangulate between these three sorts of categories to locate some common interest/category. This should be your primary category if you want to build your website as an authority.”
09 Google Analytics metrics to measure your SEO activities
** Rankings for keywords
If you own an ecommerce store that sells wooden outdoor furniture, it's reasonable to say that ranking for the keyword “wooden outdoor furniture” would be beneficial to your company. You may improve your chances of success by sprinkling keywords linked to this across your website and providing engaging informational material about the type of furniture you offer.
How can you tell whether your SEO is truly working? Use Google Analytics' keyword tracker. You can also accomplish this with systems like SEMrush, which can watch how your website moves up and down Google's rankings on a daily basis.
You can now observe when and how visitors reach your website now that you've installed a Google Analytics tracker on its pages. Ideally, you'd like the majority of this traffic to come from organic Google searches for your products/services.
Using the tools provided by Google Analytics, you may explore all of the methods in which users reach your website. If it happens spontaneously as a result of ranking for a good term, then congrats – that's fantastic SEO!
** Organic traffic depending on location
Assume you own a neighborhood hairdresser salon. Your goal isn't simply to rank first on Google for ‘hairdresser.' It must be particular to your locality. Use Google Analytics to provide a clear picture of your local target audience and attract them with local keywords and eye-catching visuals on your website.
If you are receiving enquiries for a location on the opposite side of the nation, you may need to investigate why this is occurring and adjust your SEO approach as a consequence.
** Bounce rate
The feared high bounce rate might indicate one of three things:
Your website's material is simply uninteresting.
Your user interface is subpar.
You are ranking for the incorrect term. You simply do not have what the buyer is looking for.
The consumer inadvertently navigated to your website.
If your bounce rate is low, it suggests you're on the correct track.
You're most likely ranking for the correct keywords, in the right place, and at the right time.
** ROI return on investment
Simply put, do you get conversions? Is the time and effort you put into SEO repaid with actual orders from satisfied customers? Google Analytics can help you track your conversion rate. If you're getting orders, especially repeat ones, you're on the correct route.
**The click-through rate
The click-through rate compares the number of individuals who clicked on the link to the total number of persons who had the option to do so.
Inquire as to why they did not click on this.
Is the CTA insufficiently strong?
Are your keywords unrelated to what they were looking for?
The click-through rate is an excellent indicator for evaluating your SEO efforts.
Under landing pages, you can view your click-through rate in Google Analytics.
** Site loading time (Site speed)
Customers might be irritated by long loading times on websites. It might also have an impact on your SEO efforts. Since Google's Algorithm Speed Update, page speed has been a direct ranking factor. Speed can have an indirect impact on rankings by raising bounce rates and decreasing dwell time.
** The number of backlinks
Other websites are more likely to connect to your website if you produce excellent content. A large number of high-quality, high-DA (domain authority) backlinks is a solid statistic for measuring SEO performance.
Overall, Google Analytics is apparent that it plays an important part in SEO. If you don't know how to use the technology, take an online training or partner with a company that does (like us)! There are several ways that Google Analytics may help you enhance your SEO, so now is the time to register an account and begin exploring all of the platform's features.
** Traffic from mobile devices
In early 2018, Google introduced mobile-first indexing.
As a result, Stefano Deurandi Subotic of No Bounds Digital recommends “closely monitoring mobile traffic.”
“In the age of mobile-first traffic, it's critical to measure mobile user engagement since it will enable us to notice and respond quickly to abnormalities that may damage search engine ranking,” Subotic says.
** Time spent on the page
“Not only does it display your top-performing pages by pageviews to guide future content creation and optimization,” says Marty Spargo of SEO is Life, “but it also shows “Avg. Time on Page.” This is a critical indicator for determining how engaged visitors are on that page.”
“Ideally, you'd like to see a website load time of several minutes. Spargo says, “This is a significant indication to Google that consumers appreciated what they discovered on your website.”
“As a rule of thumb, if a page is recording an average of less than 2 minutes, expand it, enhance it, and ensure it's helpful for readers from the beginning,”